1. Who we are and how to contact us

The Website is operated by AETHER ADVISORS (Singapore) on behalf of the by Aether brand, which curates and sells vintage watches.

For any question about this Privacy Policy or how we handle your personal data, contact us at:

2. What personal data we collect

We only collect data that is relevant and limited to what is needed for the purposes described below. The Website is a showcase and enquiry platform — product listings and transactions are handled on third-party marketplace platforms (e.g. Carousell).

2.1 Information you provide to us

• When you contact us by email or through the Website’s enquiry channels, we may collect your name, email address, and the content of your message (including any details you share about a watch you are interested in).
• We do not process payments or collect payment card data on this Website.

2.2 Information we collect automatically

• Usage data: We may collect technical information such as your IP address, browser type, device type, pages visited, referring URLs, and time of visit, to keep the Website secure, understand how visitors use it, and improve it.
• Cookies: The Website may use cookies or similar technologies (e.g. for basic analytics or preferences). You can disable cookies in your browser settings; the Website will remain accessible, though some features may work differently.

2.3 Information from social media platforms

• by Aether maintains profiles on platforms such as Instagram, Facebook, and TikTok. When you interact with our content or message us on these platforms, the respective platform provider collects and processes your data under its own privacy policy, and may share with us the information necessary to respond to you.
• We may access aggregated, non-personal insights (such as audience reach and engagement statistics) provided by these platforms to improve our content.

3. How we use your personal data

We use personal data for the following purposes:

• To respond to your enquiries about watches and availability;
• To provide information about by Aether products and services;
• To operate, secure, and improve the Website and our social media content;
• To understand visitor preferences through aggregated analytics;
• To comply with legal and regulatory obligations; and
• Where you have consented, to send updates or marketing communications about by Aether. You may withdraw consent or opt out at any time by contacting us.

4. Legal basis for processing (GDPR)

Where the GDPR applies, our legal bases for processing personal data are: (a) your consent, where we request it; (b) the performance of a contract or steps taken at your request before entering a contract; (c) our legitimate interests in operating and improving the Website, responding to enquiries, and protecting our business, provided your interests and fundamental rights do not override those interests; and (d) compliance with legal obligations.

5. Who we share data with

We do not sell, rent, or trade your personal data. We only share personal data in the following limited circumstances:

• Service providers: trusted third parties that help us operate the Website and our business (e.g. website hosting, email, and analytics providers), under contracts that require them to protect your data;
• Social media platforms: where you interact with us on platforms such as Instagram, Facebook, or TikTok, your data is handled in accordance with those platforms’ policies; and
• Legal requirements: where disclosure is required by law, regulation, or legal process, or to protect our rights, safety, or property.

6. Third-party links

The Website may contain links to third-party websites (e.g. our marketplace listings on Carousell, or social media pages). We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any third-party website you visit.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, to respond to enquiries, and to comply with applicable legal obligations. When data is no longer needed, we delete or anonymise it in a secure manner.

8. International data transfers

Your personal data may be processed by our service providers located outside Singapore (for example, cloud hosting or email providers). Where we transfer personal data internationally, we take reasonable steps to ensure it is protected to a standard consistent with the PDPA and, where applicable, GDPR, including through contractual safeguards.

9. How we protect your data

We implement reasonable administrative, technical, and organisational measures to protect personal data against unauthorised access, loss, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you;
• Correct inaccurate or incomplete personal data;
• Withdraw consent at any time where processing is based on consent;
• Request deletion of your personal data where permitted by law;
• Object to or restrict certain processing, where applicable; and
• Data portability where applicable under the GDPR.

To exercise any of these rights, please email us at [email protected]. We will respond within the timeframes required by applicable law. If you are in Singapore and are unsatisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC). If you are in the EEA or the UK, you may lodge a complaint with your local data protection authority.

11. Children’s privacy

The Website is not directed at children under the age of 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it where required by law.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Where changes are material, we will take reasonable steps to notify you, such as by a notice on the Website.

13. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at [email protected].